Kenny Family Foundation

Creating A Sustainable Future
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The Salvation Army Annual Christmas Toy Shoppe

The Salvation Army is seeking help from the Delaware community this season – asking for volunteers to sort, unpack, and stock shelves, as well as assist families shopping at the Annual Christmas Toy Shoppe. Every holiday season, the Salvation Army obtains a warehouse in the New Castle County Industrial Park and fills it to the brim with donations received from generous community members, such as toys, clothing, housewares, and more. The Christmas Toy Shoppe was created to provide help for area’s most vulnerable families and ensure every child has a gift on Christmas morning, allowing them to experience the joy of Christmas. In past years, the Salvation Army has collected an abundance of gifts, helping over 900 families achieve a memorable Christmas for their children. This year, our foundation aspires to help the Salvation Army reach out to more families, in hopes to bring a smile to all children in Delaware, celebrating Christmas, as they wake up to find presents from Santa under the tree.

christmas-doing-goodWe have reached out to our Kenny Elves, the 1,700 plus associates working across the ShopRites of Delaware stores, and invited them to help the Salvation Army lift the financial burdens faced by many families in our community, during this holiday season. Join us in the spirit of giving, this holiday season, by volunteering your time, donating a gift to the Christmas Toy Shoppe, or participating in the Salvation Army Angel Tree. The Angel Tree will be set up at the Concord and Christiana Mall from November 13th through December 17th, allowing shoppers to pick a child’s name on the tree and purchase a gift based on their wish list.

If you and your family are looking for assistance this holiday season, please visit the Salvation Army’s website or call, 302-472-0750.


This is the final week to sign-up as a holiday volunteer. Please join us in our efforts to help families most in need during the holiday season. To get involved: click here.

Upcoming Schedule:

November 13th – Red Kettle Kick-off event on Rodney Square & Angel Tree collection will commence at The Concord & Christiana Mall.
December 4th – New Castle County & Wilmington police officers will be picking up the filled stockings from the Salvation Army’s stocking partners and return them to the Christmas Toy Shoppe.
December 9th & 10th – Gifts collected in the stockings will be sorted and set-up for the Toy Shoppe begins.
December 17th – Last day for Angel Tree at The Concord and Christiana Mall.
December 18th, 21st & 22nd – Toy Shop toy distribution days.