Introducing Our New Brand
The Kenny Family Foundation brand and logo has undergone a significant transformation. The foundation has grown significantly since its inception in 2008 and a new brand and identity was required to satisfy all of the existing expectations of what our original mark stands for, while simultaneously reflecting the foundation’s vision as the brand evolves and moves forward.
Striving to uphold the iconic and recognizable brand was a primary goal. This was achieved by Philadelphia creative agency, halfGenius through carefully deconstructing the foundation’s existing identity and logo while studying KFF’s programing, goals, place in the community as well as the fundamental shapes, angles and weight of the logo. This process has informed our work and perspective as we approached the challenge of defining a new mark The Kenny Family Foundation brand.
Investing in well-being. Improving quality of life. Creating a sustainable future.
The Kenny Family Foundation’s Mission
The Kenny Family Foundation unites the power of philanthropy and partnerships with innovative strategies to create greater equity, opportunity and prosperity in New Castle County, Delaware. Our emphasis on promoting social welfare, providing assistance to those in need and contributing to humanitarian endeavors is carried out through the support we provide to our community’s non-profit organizations.
As The Kenny Family Foundation debuts this blog, please follow along to learn about your fellow community partners in New Castle County and the greater Wilmington areas, ways in which you can give back and engage with the community as well as notable and inspiring news and events happening in the area.